In Design For How People
Learn, you'll discover how to use the key principles behind
learning, memory, and attention to create materials that
enable your audience to both gain and retain the knowledge
and skills you're sharing.
This superb and practical work dedicates itself to spreading
good practice: it uses a score of examples from contemporary and
historical scientific presentations to show clearly what makes
an oral presentation effective.
Included with the tips are scores of real-life
examples and stories from the author's over 16
years of helping highly-accomplished presenters
find that one more thing that they can do to
take it up notch and build their careers by
making strong, positive impressions on their
presentation audiences.
The best speeches don't sound like speeches, and the best speakers
make listeners feel as though they are being addressed directly. The
trick is to make every presentation as natural and direct as a
one-on-one conversation.
Journalist and language expert Erard believes
we can learn a lot from our mistakes. While Erard's
conclusion that meaning is socially and historically
embedded may not be unfamiliar, his work challenges the
reader to think about his or her own speech in an entirely
new way.
A heckler is in the audience; the overhead projector breaks;
the allotted speech time runs out - these are just some of
the panic-producing crises, interruptions, or distractions
easily dealt with in this first-aid guide for business
speakers
