Armed with laptops and smartphones, audiences today are no
longer sitting quietly taking notes during live
presentations. Instead, they’re carving out a new space in
the room called the backchannel, where people are online
searching for resources, checking your facts, and connecting
with others inside the room and out.
When audiences are happy, the backchannel vastly extends the
reach of ideas and creates a new sense of community and
connectedness. But when they are unhappy, the intersection
of frustrated audiences with unaware presenters can often
create dramatic and public breakdowns of communication—and
even mob mentality.
In this book, communications consultant Cliff Atkinson shows
that if these new kinds of audience participation are
embraced and the conversations properly handled, the outcome
can be a new, more effective form of communicating. Whether
you’re a host, presenter, or an audience member, Cliff will
help you understand how this convergence of social forces is
upending the presentation norm and how you can effectively
manage the change.
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The Backchannel:
How Audiences are Using Twitter and Social Media
and Changing Presentations Forever
~ Cliff
Atkinson
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