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This superb and practical work
dedicates itself to spreading good practice: it uses a score of
examples from contemporary and historical scientific
presentations to show clearly what makes an oral presentation
effective.
The Craft of Presentations provides a score of examples from
contemporary and historical scientific presentations to show clearly
what makes an oral presentation effective. It considers
presentations made to persuade an audience to adopt some course of
action (such as funding a proposal) as well as presentations made to
communicate information, and it considers these from four
perspectives: speech, structure, visual aids, and delivery. In
keeping with technological innovations, it discusses not only the
use of overhead projectors, but also computer-based projections and
slide shows. In particular, it discusses ways of organizing graphics
and text in projected images and of using layout and design to
present the information efficiently and effectively. Unlike other
books that discuss technical presentations, this book anchors its
advice in the experiences of scientists and engineers, including
such successful presenters as Robert Oppenheimer, Richard Feynman,
Niels Bohr, and Rita Levi-Montalcini, as well as currently active
laboratory directors, scientists, and engineers.
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The Craft of Scientific Presentations
