|
ISBN |
978-0071472890 |
|
Format |
Hardcover |
|
Publisher |
McGraw-Hill Professional |
|
Published |
United States, 01 June 2006 |
For over 45 years, McKinsey & Company's Gene Zelazny has
been showing McKinsey consultants and professionals
around the world how to plan, design, and deliver
effective business presentations_and how to improve and
expand their repertoire of presentation skills.
Now in this revised and expanded edition of Say It With
Presentations, Mr. Zelazny brings together his years of
valuable communication experience to show managers even
those with little or no presentation experience how to
prepare winning presentations using his proven
methodology and the full range of PowerPoint techniques.
Written in a clear, highly engaging style, this
essential business tool covers everything from defining
the situation…to developing the right mix of visual aids
to interest your audience without overpowering them. Say
It With Presentations features a wealth of practical
information on:
Selecting the
best medium traditional standup presentation,
discussion meeting, video conference, or virtual
presentation
Designing your
presentation knowing what to put in and what to leave
out
Determining your message
how to make it clear, direct, and appropriate for the
intended audience
Writing the presentation
crafting the most effective story line, introduction,
and ending
Making the most of
visuals including computer-driven onscreen presentations
with animation, scanned images, sound, video, and links
Creating charts, text
visuals, and storyboards to produce the most attractive
and convincing presentation
Projecting confidence,
conviction, and enthusiasm to hold audience attention
and generate interest in your ideas
Rehearsing the
presentation to search out imperfections and make the
event as compelling as possible
Setting up facilities and
equipment to ensure that everything is working smoothly
and geared for a first-rate presentation
Applying your delivery
skills putting together all the oral, video, and audio
effects and delivering them at the right pace
Getting used to answering
questions by preparing for and anticipating
post-presentation queries from the audience
Filled with scores of helpful
illustrations, this wide-ranging sourcebook also
explains how to take humor seriously and incorporate it
into a presentation…and how to use the “Audience Bill of
Rights” to focus clearly on the needs of the audience.
Comprehensive and completely up to date,
the new edition of Say It With Presentations contains
all the skills-building information, methods, tips, and
pointers that business professionals need to win over
clients and reap greater financial rewards.
