Carmine spoke to an audience of grad students at the
UC Berkeley Haas School of Business. His topic: The
New Rules of Persuasive Presentations pulled from
his best-selling book The Presentation Secrets of
Steve Jobs. Here's an excerpt.
Storytelling is the most underrated thing when it comes
to business, it is everything when trying to convey
emotion and attachment to your brand and in today's
world a Press Release is JUST not gonna CUT IT!
