Get Your Audiences Involved and Get More Business

with Karen Lawson, Ph.D., CSP
Today’s audiences are different. Conditioned by their experiences in school and corporate training programs, they expect a presentation to be a learning experience, and they expect learning experiences to be active. Contemporary audiences are greatly influenced by computer games and simulations as well as videos and television. With a multitude of options at their fingertips, people are less tolerant of limited programming options. They want to be wowed by both quality content and quality entertainment, and it’s incumbent on us as speakers to deliver.

Your goal is to connect with your audience, and one of the most effective ways to do this is to get them involved. Audience involvement requires a different approach. Sometimes speakers prefer to simply stand before an audience and deliver their message. The ability to actively involve the audience requires a different skill set that many speakers have not as yet mastered. They may want to, but don’t know how.

Karen Lawson, Ph.D., CSP will share her practical, how-to approach to using interactive methods to increase audience impact and ensure speaker success whether an individual is delivering a keynote speech, making a sales presentation, or conducting a seminar or training session.

You will learn to:

• Identify trends, influences, and considerations that shape demand for interactive speaking
• Use specific interactive techniques to increase audience participation
• Adapt interactive techniques to “dry” topics
• Adapt existing material to a more interactive style
• Identify sources for interactive techniques

Register (the date of the seminar is Tuesday, June 9) or order the CD or MP3 recording. Note: people who register for the teleseminar will get the MP3 recording of the session for free.