[Quick public speaking tip]… and the moral of the story is ….

We are wired for story.

For hundreds of years, we passed on our culture, our values and the understandings necessary for survival, verbally, using story.

Our stories had a moral. All of them. There were lessons to be learned and we knew they were valuable.

We are wired to look for the moral, the point of the story.

What an opportunity to tell a story and have your audience expecting the point you are going to make!

What a shame then, if we tell a story and don’t make a point. What a waste.

And what a let-down for the audience.

The moral is – “Don’t waste your stories”.