Presentation Secrets for Entrepreneurs Ready to Tell, Sell, and Compel

Speak up for your Business
Speak Up for Your Business: Presentation Secrets for Entrepreneurs Ready to Tell, Sell, and Compel

Dr. Michelle Mazur

ISBN 9781936984459
Format Paperback
Publisher Difference Press
Published 25th April 2014

Do you love your business but don’t know how to talk about it with others?

Is the fear of public speaking keeping you from taking your business to the next level?

You know public speaking is a great way to establish your credibility, create buzz about your business, and attract your perfect client, but you have no idea what to talk about or why anyone should listen to you.

Or are there a million ideas swirling in your head but you don’t know the presentation secrets of crafting a message that resonates? Do you fear that people won’t like you or want to do business with you because of something you said-or didn’t say?

Fear public speaking no more.

Professional public speaking expert Michelle Mazur is here to help.

With a Ph.D. in Communication and hundreds of speeches under her belt, Michelle knows exactly the presentations skills you need to engage your audience, persuade people to believe in your message, and ultimately, get the sale or business relationship you desire.

In Speak Up for Your Business, Michelle reveals how you can:

Develop your presentation skills so that you persuade and motivate your audience

Stop feeling sleazy about selling with this one presentation secret

Create a strategy to cope with your fear of public speaking

Embrace your Inner F-Bomb (it’s not what you think)

Organize your presentation in a sexy way

Give your audience real value

Create an experience through story with four essential ingredients

Begin your presentation with a win & close with a bang

Adapt your presentation on the fly

Handle those wing-nut questions that threaten to derail your speech

Land more speaking gigs

michelle_mazurAbout the Author: As a Speech Designer and Idea Architect, Dr. Michelle Mazur guides introverted business professionals and entrepreneurs to ignite the smoldering fires within them so they can speak up, speak out, and make their impact-one compelling presentation at a time. Her passion is helping super smart people get their ideas communicated to the people who need to hear it most. Michelle earned a Ph.D. in Communication from the University of Oklahoma, and as a professor, she inspired university students to find their voices and share their messages for more than ten years. She is the author of Speak Up for Your Business and contributing author to the Amazon Best Seller Ted: ology: Presentation Secrets of TED Talks and Master Presenter: Lessons from the World’s Top Experts on Becoming a More Influential Speaker. Her writing has appeared on 12 Most, PR Daily,, SOLD Magazine, PR Europe, and Business2Community. Her blog, Relationally Speaking, was listed at #11 of the 101 best online resources for public speaking. She resides in Seattle, Washington with her loving fiance, two obsessive felines, and a huge collection of Duran Duran memorabilia.”

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[Quotation about public speaking] Understanding and communicating the essence of things

“….. understanding and communicating the essence of things is difficult,

takes a lot of thought, and has a big impact.”

— Carly Fiorina


Carly Fiorina

















  Fiorina served as chief executive officer of Hewlett-Packard 
 from 1999 to 2005 and previously was an executive at AT&T

Image: "CarlyFiorina49416" by Antônio Milena/AB - Agência Brasil [1].
 Licensed under CC-BY-3.0-br via Wikimedia Commons.


[Quick public speaking tip]… and the moral of the story is ….

storytelling (1)We are wired for story.

For hundreds of years, we passed on our culture, our values and the understandings necessary for survival, verbally, using story.

Our stories had a moral. All of them. There were lessons to be learned and we knew they were valuable.

We are wired to look for the moral, the point of the story.

What an opportunity to tell a story and have your audience expecting the point you are going to make!

What a shame then, if we tell a story and don’t make a point. What a waste.

And what a let-down for the audience.

The moral is – “Don’t waste your stories”.

[Inspiration] Do you have one foot on the brake?


“Even though you may want to move forward in your life, you may have one foot on the brakes. In order to be free, we must learn how to let go. Release the hurt. Release the fear. Refuse to entertain your old pain.

The energy it takes to hang onto the past is holding you back from a new life. What is it you would let go of today?”

Mary Manin Morrissey

Original image source:

Words – the powerful persuasive potion

“Words are, of course, the most powerful drug used by mankind.”
― Rudyard Kipling

Is it a drug you need to persuade people when you speak?

We spend a lot of our time speaking to persuade – persuade people to adopt our ideas, persuade them to buy our products or services, persuade them to employ our skills – sometimes just to pick up their towels from the bath room floor.

Is it a drug you need when you want to persuade?

We can drug ourselves into belief with the stories we tell ourselves.

Undoubtedly we can drug our audiences into belief just as well with the power of words.

We can create emotion with words. And emotion is one of the most powerful persuasion devices there is.

We can build a relationship with a audience to take them with us into the behaviour we want.

Let’s start with emotion.

You can attach emotion to an idea with words that will give it a positive energy or a negative energy or remove either of those.

Associate an idea with positive words and make it attractive. We would all rather a glass half full than a glass half empty. Generally we prefer something with the words “New and Improved” attached. Advertisers use adjectives that build the positives of their products – adjectives like more, increased, amazing, best, fastest, greatest. And I would far rather take up reading, if I were a child, if I knew it would give me a pleasant experience rather that because it would keep me out of mischief.

Reduce the negativities of an idea by using words that diminish that side. So we refer to “layoffs” rather than “downsizing”. We refer to “Intensive Interrogation techniques” rather than “torture” and refer to “used” Aston Martins as “pre-owned”.

On the other hand, associate certain words with a person or an idea and create a negativity around them. Adjectives again, like “infamous”, “malicious” and “stingy” all attach an emotional negativity.

These are powerful emotional drugs to use in persuasion.

Underlying this communication, though, are the word choices you can make that build your credibility for your audience and encourage their trust.

Perhaps the most important word you can use is “You”. Every audience member needs to feel that they are the centre of your attention and that meeting their needs is your prime objective. Focus on using the word “You” and you are forcibly reminded to turn your own thinking and your language that way.

Beyond this, though, the best words to use are “we”, “together” and “us” because they give the impression that you and your audience are of one mind, working towards the same outcome. Take them with you to that outcome. Speak to them, too, in their own language, avoiding words they might not understand and jargon that excludes them.

Validate them and their ideas whenever you can. Use words like “Thank you” and appreciate”.

We have talked already about the adjectives you can use for various reasons. Try to avoid adverbs. Use, instead, very evocative verbs.

Mark Twain again –
“The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.”

What can you use instead of “said”, for example? “Whispered” or “screamed” will communicate far more useful emotion. This is so much more effective than “said quietly” or “said loudly”. It also uses fewer words. We often associate verbosity with someone who is trying to cover something. So to build trust, keep it simple and use simple powerful words.

Now, how to reword my requests about those bath towels??!!