The New TalkPower is a mind-body system that integrates neurobiology, behavior modification, performance techniques, speech crafting and leadership skills to help you master every aspect of public speaking — from gracious toasts to great speeches.
Love this – I will file it – not sure where I can use it in my speaking, but I hope the opportunity arises. In the meantime, …. I can share it with you!!
Thieves respect property. They merely wish the property to become their property that they may more perfectly respect it.
G. K. Chesterton
You’ve got great ideas trapped in you. You know the importance of public speaking and you want to use your speaking skills to make your audience’s lives better. The problem is that if you aren’t careful, what you say during your speech will just go in one ear and out the next. How can you make your next speech more “sticky”?
Can You Say That Again & Again?
I must confess that I’m a bit torn when it comes to recommending this particular technique for getting your audience to remember what you’ve told them. For you see, it goes against one of my most cherished beliefs about how to be a successful public speaker.
I’m willing to break my long held belief because of the importance of public speaking – if it’s important than you’ve got to find a way to get your audience to remember what you tell them. One powerful way to do this (I can’t believe that I’m actually recommending this) is to repeat yourself.
I’m sure that we’ve all heard the saying “When giving a speech, you want to tell them what you’re going to tell them, tell them, and then tell them again.” I hate this saying. In today’s environment, audience’s won’t pay attention to you if they think that you are just saying the same things over and over again.
All that being said, it turns out that repetition works. All you have to do is think about some of the TV commercials that we’ve all be exposed to over the years and you’ll be surprised at how quickly you can remember a jingle or a silly catch phrase.
In conclusion, I believe that repetition has its place. You probably don’t want to over use it and you certainly don’t want to end up repeating your entire speech; however, picking the key points that you want your audience to remember and taking the time to repeat them can have a powerful impact.
Don’t Just Say It, Trigger It!
No matter how good of a speaker you are, there’s a really good chance that your audience won’t remember what you’ve told them. What this means for you is that you’ve got to come up with a way for the key points that you made to be recalled by your audience – this is one of the benefits of public speaking.
Clever public speakers use what are called “triggers” to make this happen. A trigger is an association that you plant in your audience’s minds that will cause them to remember the point that you were trying to make. An example of this would be if you were trying to motivate an audience and you wanted them to realize that they had an unlimited potential. You could tell them that the green light on a traffic light represented their unlimited potential and that every time they see a green traffic light they should remember what you told them.
The great thing about triggers is that they can last long after your speech is over. A well done trigger will continue to remind your audience about what you’ve told them for a very long time.
What All Of This Means For You
As a speaker you have two main goals: to provide your audience with clear direction on how to solve problems and to provide them with ways to remember what you’ve told them.
There are many different ways to go about doing this. One such way is simply to repeat your key points more than once. The power of repetition is that it will cause what you’ve told your audience to firmly stick in their minds. Another way to make this happen is to create triggers. Triggers will be associated with your key points and will cause your audience to remember what you said when they encounter the triggers in their everyday lives.
Making and communicating powerful information is what public speakers do. All of the presentation tips in the world won’t help your audience remember what you’ve told them. Even if your audience has the best listening skills in the world, they’ll quickly forget what you’ve told them without some help. Use the two techniques that we’ve discussed and they’ll be able to remember what you’ve told them and, more importantly, apply what you’ve told them in their lives…
Dr. Jim Anderson
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Preparation is one of the most powerful drivers of success in public speaking.
Some people will tell you they don’t prepare. They may be lying. It was Mark Twain who said “It usually takes more than three weeks to prepare a good impromptu speech”. Or they may be like world champion, Craig Valentine, whose mantra is “Don’t get ready to speak, stay ready to speak.” It may also be that they are preparing mostly in their heads, visualising trying out new word combinations and structures for their speeches, rather than a more formal preparation, say, sitting at a desk and writing.
So don’t leave your speeches to chance. Preparation is the key to success. Here are nine ways you can make preparation work for you.
The first step is to define what you want to achieve with the speech. What is its purpose? It is vital to be very clear on this purpose, so spend time preparing a statement of purpose that will drive everything that you do and say when you present.
The second step, then, is to thoroughly prepare your content. Research it, think about it, talk about it, play with the themes that emerge. Confidence will come when you are deeply familiar with your material. Create visuals if you are using them, to enhance your speech and build engagement with the audience.
Once you are familiar with your material and the structure of your speech, you will be far more fluent in your delivery and you will lose the need to rely on notes. Rehearse out loud to reassure yourself you will not forget the main points of your speech.
The third step is to prepare what people will see. Dress professionally and/or in a way that supports your message and image. Prepare how you will move, use the stage and gesture.
The fourth path to success is to plan how you will use this speech, especially if you are marketing yourself, your product or service. Plan the stories you will tell in your speech. Plan how you will look and speak. And plan how you will structure your speech to support your message or promote your product. Plan also the logistics of back-of-room sales, or for getting sign-ups for your emails. Make sure you have all the materials you will need for this aspect of success.
The fifth step is to prepare yourself. If you have a problem with confidence, for whatever reason, use the strategies that work for you, to translate your nerves into passion for what you are about to do. Use mental strategies like compartmentalising the nervousness and accepting it is there, reminding yourself that it is really excitement and passion for your subject and your audience that is making you feel that way. Use physical strategies like being aware of other parts of your body, breathing exercises, and a warm-up routine.
The sixth preparation tool is to practice. Your speech will improve by 80 percent just from one rehearsal – out loud. Use the rehearsal to develop confidence in your memory. Use it also to make sure you are using your voice to its best potential – supporting the meaning of your points, and creating variety in the listening experience. This time can also prepare you for your “conversation” with the audience. You can develop language that works best in spoken rather than written communication. You can visualise your audience and how they will react to what you say and how you say it, and edit your material and your presentation style accordingly.
It will be this rehearsal that allows people to think that speaking comes naturally to you, and that you did not rehearse. But the famous South African golfer Gary Player said, ‘The harder I practice, the luckier I get!’
Try, if possible to have a warm-up before your speech. This seventh activity can include vocal exercise so that your voice is prepared. It can include tongue-twisters to make sure your brain is communicating well with your mouth. And it can include some physical exercise to decrease nerves and to ensure oxygen is flowing to your brain.
And though I mentioned logistics earlier, this deserves its own preparation success category, the eighth. The more you are prepared for every aspect of your presentation the better you will be able to deal with whatever arises. So make yourself familiar with the room and its setup. Adjust it if possible and necessary. Familiarise yourself, too, with the equipment – laptop/projector, microphone, lectern, whiteboard– whatever it is you are using. Be comfortable with using them and how you will use them within the space. Make sure you have handouts ready for when you need them and any other prizes or presents you intend to give out.
And finally, be prepared to be flexible! None of what we just mentioned in the eight strategies is set in stone, particularly if you want to be credible, confident and engaging. So have a Plan B (and C and D) for if the technology fails. Be prepared to change your stage use if the stage is different from what you expected. And be constantly on the alert to changes in the audience so that you can adapt your material to suit their response to you. And in the end, be prepared to admit to a problem. Your authenticity will endear you to your audience.
You really cannot leave any of this to chance (or to luck!) Being prepared to give an excellent speech, being prepared so that it flows smoothly and being prepared for the majority of eventualities will lead you to a successful presentation – achieving the outcomes you intended and getting you repeat bookings. And as for those who say they did not prepare, and are not lying …. It shows!!
Self-expression must pass into communication for its fulfillment.
Pearl S. Buck
… and of course every speech or presentation is communication – hopefully even a conversation.
… but does self-expression need to turn into communication to be fulfilled? Can one express oneself just for the sake of creating something, for learning mastery? What about the value of a journal that no-one ever reads but that is so cathartic, and supportive of personal growth?
Am I missing something?
Used wisely, PowerPoint® and similar programs can be an effective tool to help audiences remember your message, while allowing you to prove, reinforce, and support your claims.
Used unwisely, PowerPoint becomes a distraction that upstages the presenter and buries the message. With its tumbling, whooshing, flying, singing and screeching graphics, PowerPoint can take on a life of its own.
All these bells and whistles can disconnect the slides from the presenter and destroy the reason for using them in the first place–to provide an audience with at-a-glance comprehension to support the presentation.
PowerPoint can represent essential data to support points in a way that boosts clarity, credibility, and retention. PowerPoint incorporates a wide variety of tools for selecting colors, fonts, formats and styles.
You can import content from word processing programs or charts from spreadsheet applications.
PowerPoint also lets you create your own graphics and tailor the data to meet your own special needs.
PowerPoint has a range and flexibility that allow you to quickly pull together some great visuals or to invest hours simmering a cauldron of confusion stew. The key is to know how to use it wisely. => http://bit.ly/nNv8as
Public speaking is all about getting a message across … speaking.
OK, that being said, let’s step back and away from that for a moment and think about it differently. Think about it as you would a television show or movie with the sound off. What do you see? What does your audience see when you are speaking (with the sound off)?
Look at your clothes. What do they say about you? Yes I know we shouldn’t judge a book by its cover, but we do. Everyone does. Audiences do. So what do your clothes say about you? Is that the message you wanted them to convey? The message the audience gets from your clothes needs to support the impact you want to make.
On the other hand, are your clothes making their own statement? Do they stand out so much that they are more interesting than your words or message?
What the audience sees needs to reinforce your message and both need to work together to create the impact you decided you wanted. You did choose an impact, didn’t you? You didn’t want to just leave it to chance, did you?
So when you are rehearsing and preparing your speech or presentation by visualising the whole process being a success … include in the picture what you will look like. Imagine what the audience response is to what you look like. Run a mind movie of what you look like when you walk onto the stage or to the front of the room. What are they expecting to be in the book that is you when they see its cover? What are they thinking. Look into their minds. Read their faces. Is that what you wanted? If it’s not, then adapt the picture accordingly. Change the mind movie until you know that the way you look is going to get the response from the audience that you want. Then you will be thoroughly prepared to create the impact of your choice.
In reality only a small percentage of people earn a living as a professional speaker. Generally, these are individuals who enjoy being in front of an audience, are experts in their niche and have highly developed speaking skills. If you believe you have what it takes to among that elite group then get ready to make money as professional speaker by using the six strategies described below:
1. Make money as a professional speaker by hosting teleseminars.
Until recently many people thought of a teleconference as just a means to have a phone conversation between multiple people. It can do much more for you than that. It can be an outstanding format for a teleseminar. With new digital teleconference services available on the Internet you have many options. You can create a presentation that is presented to a large number of people at one time. You can record your presentation and offer it as many times as you like. You simply set a time for the call, get the word out and you’re in business.
2. Make money as a professional speaker by using the Internet.
Using the Internet can be similar to hosting a teleseminar, but rather than phone lines take advantage of free chat through Yahoo messenger, Gmail and Skype conference features. It is a great place to start, especially if you’re just beginning to venture into this field.
3. Make money as a professional speaker by seeking speaking opportunities within your current job.
If you are already part of an organization or a company, then consider applying for positions such as public relations officer. The company may also make use of your speaking skills to promote their products and services to clients. Not only will they benefit from your talent but you will have the opportunity to practice and enhance your skills. As your hone your skills, you can consider converting this part-time activity into your main source of income.
4. Make money as a professional speaker by approaching private companies.
Private companies often hold regular business and leadership seminars. Contact the public relations officer and provide them a copy of your brochure and portfolio. Prepare a well thought out program that will convince them that you are a valuable resource when they are looking for a skilled public speaker.
5. Make money as a professional speaker through a Speakers Bureau.
Affiliation with a Speakers Bureau will greatly increase your visibility and your chances of landing speaking engagements. However, be aware that the organization will take approximately 15-30% of your fees in service charges for promoting you on their webpage and for including you in their other marketing materials and strategies. Even so, this is often money well spent and should be seen as an investment for increasing the chances you will land high paying public speaking jobs.
6. Direct Hire Engagements to make money as a professional speaker.
For this strategy to work you must have established a reputation in the industry. Companies and organizations may contact you directly to lead their seminars. If you have created an interesting portfolio and have credibility in the industry, then you will be able to secure speaking engagements this way. However, if you are a newcomer then you need to work extra hard to establish yourself as an expert and make a name for yourself.
Dr. Gary Arnold, CEO of Windhorse Corp., is the author of 13 books, over 100 audio books and 12 DVD movies. He is an international coach for the Speaking Elite with over 25 years of coaching experience working with the top 1% of speakers in the nation. Dr. Gary Arnold is an expert at helping professional speakers monetize their speaking career using his cutting edge on-line and off-line marketing tactics. Gary has sold over 10 million dollars of products on-line in the last 4 years. He uses his 25 years of Professional Speaking and Marketing experience to show speakers how to drive highly targeted traffic to their websites. (Gary has traveled the world the equivalent of 22 times delivering over 1200 paid public talks). He has personally taught several thousand speakers his cutting edge marketing methods and techniques. Gary is available to professional speakers on a limited basis for private strategy coaching. (To read more about Dr. Gary Arnold and how to become a 6 Figure Speaker, check out his blog post – http://InspiringSpeakers.blogspot.com ). http://www.windhorse.org
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